A startup factory.


We exist to help you achieve great things. We give our all to every startup we work with, which is why we only work on concepts we genuinely believe in, and with founders who have great potential.

We’re here to help you get your startup off the ground, and to keep you on track as you scale. Working with us allows you to avoid the mistakes we’ve seen made in the past, utilise our wealth of knowledge, and gain access to our network of service providers, experts and investors.

Let’s scale your startup together!

Our story.


Our team of experts have worked with venture capital firms, huge brands (Coca-Cola, The Olympics & more), and with a host of startups across just about every industry.

Our founder, Ben, recently exited the digital agency he founded 4 years ago, and is now applying the lessons learned on that journey to other startups through Set For Scale.

We believe that the formulative years of a startup are the most exciting part of a business, and we love being around people who are determined to achieve change.


Starting a startup is fraught with difficulty. Unless you’ve successfully exited another startup, then it’s quite likely that you’ll be coming across new challenges each and every day.

From knowing what to test, to who to hire, there’s a new decision every day. That’s why we’ve created our Startup Academy, to help set you on the right path.

Our blog.


  • The Ready. Set. Scale. Conference Line Up

    With our inaugural conference, Ready. Set. Scale. just 2 months away, it's time to share our amazing speaker line up! The event is being held on the 25th January 2018
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  • Startup Stories: Laundrapp

    We recently spoke with Edward Relf, Co-Founder and CEO of Laundrapp. The following is Laundrapp's story, in Edward's own words. Enjoy: With over 15 years of experience in the digital space,
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  • Startup Stories: Cubbies

    Our latest startup story features Cubbies. The business designs, manufactures, imports, wholesales and retails a range of ‘Cubbies’ character bears. The bears are sold to distributors and embroidery businesses, who
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